Gone are the days when water-borne and low VOC paint are the only sustainability claims you can make. With endurocal®, you can formulate even better, lower carbon paints and coatings and stay ahead of the consumer demand for more eco-friendly products.
By using endurocal calcium carbonate as a multi-functional extender and filler in your water-borne, solve-borne and powder paints can coatings, you can enhance product qualities of your formulation and reduce your Scope 3 emissions. That’s not something you can do using precipitated calcium carbonate (PCC).
Working hand-in-hand with our customers, we can tailor the particle size and shape of endurocal to help achieve better:
- Brightness and whiteness
Better than PCC, thanks to endurocal’s unique mineral make-up - Adhesion
To a variety of substrates - Matting
To reduce gloss and sheen in mat or flat finishes - Cost effectiveness without sacrificing performance
More economical filler compared to other white pigments like titanium dioxide (TiO2)
- Opacity and coverage
To help hide imperfections and underlying surfaces - Improved rheology
For a smoother application - Durability
By helping stabilize the pH of water-based paints and coatings - Formulation
Potential to offset the amount of TiO2 in your product